lightburn

lightburn : milwaukee web site design and interactive development

services

Healy Awards

Case Study

Healy Awards reaches new customers online.

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ClickAccess

Case Study

Heritage Printing streamlines collateral management on the web.

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Fix your Clicks

Fix your Clicks

Salvaging your PPC budget is easier than you think.

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Afraid of the Internet? Don't be. We've been doing this for a long time, and we know what works. Our methods ensure that your web site looks great, works great, and gets a lot of traffic. Here's how we do it:

design.

The design process involves taking the ideas out of your head and putting them on the screen. You want your web site to be easy on the eyes and you want your readers to stay focused on the content without getting bored. More importantly, though, the site needs to be easy to use. Do the elements perform how a user expects? Is there too much or too little information on the page? Years of experience have taught us what users want and expect to do on a web page, and we understand that a meticulously put-together, intuitive interface is one of the biggest factors in the success of a web site.

develop.

Once a design is approved, the development phase begins. We use the latest technologies available to make web sites that are accessible and easy to use. Constructing sites with technologies such as ASP.NET, XHTML, and CSS ensure that the foundation your site stands on is solid as a rock. Further, building sites with web standards in mind allow for the site to achieve the highest in accessibility, so everyone who wants to can browse your web site.

Once your site is built and live, we get the word out about it. Our SEO, PPC, and e-mail campaigns ensure that traffic is driven to your site. Our analysis methods interpret the data and feedback to offer suggestions on how to improve areas like traffic, conversion rates, and repeat visits.