case study: click access

Website - www.clickheritage.com

challenge.

Heritage Printing is a product literature, collateral, and direct mail printing and fulfillment company based in Brookfield, WI.

Heritage Printing was seeking a web-to-print solution that would allow its clients to customize, proof, and order their own collateral materials. Traditionally when such items needed to be printed it required the client to request the materials from Heritage — a process that required Heritage staff members to gather the required information, produce a proof, and often times go through several rounds of minor revisions. This process tended to be time consuming and expensive for both Heritage and its clients.

After researching and evaluating several 3^rd party solutions, Heritage quickly realized the need to custom-develop an application that both met the client's needs and expectations, but also fit the budget.

solution.

After an in-depth discovery phase, Heritage and Lightburn determined the best solution would be a custom suite that allows clients to:

• Customize print collateral;
• Proof designs before sending to Heritage;
• Order collateral online;
• Manage database fulfillment orders online; and
• Manage digital assets and one-off print product.

Lightburn designed and developed a flexible web-to-print application dubbed ClickAccess that allows the client to customize, proof, and order the needed collateral materials online. Instant PDF proofs allow them to make adjustments in minutes, rather than hours or days. A built in approval system allows customers to monitor and regulate the entire process – providing both freedom and control.

results.

With the advent of ClickAccess, Heritage can now spend more time pursuing new business ventures and expand their presence in the print marketplace and less time managing print jobs. Since the work done with ClickAccess is all digital and produced by the client, Heritage doesn’t see the final proof until all the details have already been approved by the client – saving Heritage and the client time and money.