Posts about Promote
AdWords vs adCenter
2 clicks vs 4088 clicks
Settle down. I know this sounds like the fight of the century, but it’s not that exciting. It’s about the workload difference when using Google AdWords Editor and Microsoft adCenter Desktop, for the same exact task. Microsoft took *4086 more clicks to do the same exact thing! I’m still in shock…and my clicking finger is absolutely exhausted. This is one of the many reasons that I dread using Microsoft / Bing paid search. They are years behind the Google AdWords user interface. (more…)
Google Annotations: New Analytics Feature
Finally! [deep sigh of relief] I’ve been wanting this feature for years. Up until now, whenever I made a major change in AdWords, sent a marketing email, or experienced a unique spike or decline in website traffic, I made a note of it in my Outlook or Google calendar to track the event. Without those notes, all I saw were spikes in traffic. I then had to try and remember what significant event happened on that day which caused the traffic to change. As time goes on, it’s more and more difficult to remember what happened on a specific date.
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The Next Step in Email Deliverability
First there were content filters. Followed by the “spam” button. Now major ISPs are looking at a new way to determine whether your message hits inbox.
Engagement.
Create a Sitemap in 55 seconds!
I was in the middle of creating a sitemap for a client when I realized how ridiculously easy, yet essential the procedure was. If you happen to have a website without a sitemap, your pages will still be crawled, but usually at a slower rate. Speed is everything when it comes to information on the web. When you have a sitemap, the crawler easily reads the map and knows exactly which pages to index for the search engine. There’s no guarantee that all pages in the map will be indexed, but it does lend a helping hand to the crawler and speeds up the process. (more…)
Running with the Bulls
As expected, this year provided no shortage of hype around “Black Friday” or what I’ve come to call “Running with the Bulls”. Although I personally didn’t take part in any of the madness, I did spend a lot of time staying tuned to various reports published throughout the extended weekend. I’ve done this for several years now – mostly out of curiosity. However, this year I noticed significantly more information flowing related to online sales and I think there are a couple of important things that should be pointed out. (more…)
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