Lightburn

Last month as our gift to you, we asked you to decide what chilling, frightening, or embarrassing thing Andy should do. We sent the email out on December 21st, and the next day there was already a clear winner: Polar bear diving had won by a landslide with a resounding 51% of the vote. Upon reception of the results, Andy humbly walked into the office and announced “I think I’m in trouble.”

Despite his anxieties (and strong second thoughts), on January 1st Andy joined hundreds of his fellow Milwaukeeans at Bradford Beach. A few minutes past high noon, he threw caution to the wind and rang in the New Year by taking the Polar Plunge.

Thanks again to everyone for voting. We billed it as our gift to you, but it was actually your gift to us.