Lightburn

Photo via Streetza

With nearly 1000 FourSquare checkins AJ Bombers (AJbombers.com) is dominating the social media game in Milwaukee. Milwaukee’s king of the burger has embraced and utilized social media like few others have, and they have received well-deserved recognition from The Wall Street Journal and CNN (1:02 into the video) because of it.

Aside from using FourSquare like a pro, they’ve got a huge following on Twitter. @AJBombers has more than 2100 followers, which is a respectable follower count for Milwaukee’s small market.  The interesting stat about their Twitter usage is their use of @reply messages. According to TweetStats, 63% of Aj Bombers tweets are @replies, which is a very high percentage, and it could be off-putting to some potential followers. However, if you can cut through the heap of reply messages and actually follow them, you will be rewarded with a sense of being part of a community; and one of the best things they do is interact with the burger-loving community. Their customer engagement level is through the roof.

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