Posts Tagged ‘PPC’
PPC Retargeting
Let’s face it; people rarely take action on their first visit. Now this certainly isn’t a new revelation and it certainly isn’t something that’s going to change anytime soon. To make matters worse, this is an even bigger challenge for smaller retailers and lesser know brands and businesses.
For pay-per-click advertisers, this is becoming a larger and larger problem. With the cost per click sky rocketing and competition getting more and more aggressive, the once slam dunk tactic of pay-per-click marketing is starting to loose some of it glory. (more…)
Yahoo! Search Marketing Desktop Review
Finally, something of use from Yahoo! Search Marketing. After years of suffering through their online UI, Yahoo! delivered a useful and beautiful desktop application. Adobe Air makes this app work like you’re on top of a cloud; smooth transitions, nice rollovers, and attractive download screens. I actually don’t mind using Yahoo! Search Marketing any longer. I used to dread it. (more…)
AdWords vs adCenter
2 clicks vs 4088 clicks
Settle down. I know this sounds like the fight of the century, but it’s not that exciting. It’s about the workload difference when using Google AdWords Editor and Microsoft adCenter Desktop, for the same exact task. Microsoft took *4086 more clicks to do the same exact thing! I’m still in shock…and my clicking finger is absolutely exhausted. This is one of the many reasons that I dread using Microsoft / Bing paid search. They are years behind the Google AdWords user interface. (more…)
New Google Ad Layout
Google has implemented a new ad layout that will change the lives of paid search advertisers. They are now inserting Google Shopping ads into the standard paid ad space. Google is shifting a great deal of their attention towards their shopping channel in order to compete with the rapidly growing Bing Cashback network. Shockingly, this update occurred without an official announcement.
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