Posts Tagged ‘Google Analytics’
Google SSL Search, End of Analytics?
(Photo from https://www.google.com)
Ouch! I just pinched myself to make sure I wasn’t dreaming.
This is a nightmare for web analysts and online marketers. Secure Google search means that we will no longer be able to see the referring information of a visitor to our website. That means no keyword information will be sent to web analytics reports! This isn’t only for Google Analytics, not even your $50,000 analytics software will be able to gather the data. Any traffic generated by SEO efforts from a SSL Google search will show up as direct traffic. It’s nearly impossible to measure the success of your marketing efforts if all SSL search traffic is recorded as direct traffic. I’m not sure if they strip out PPC data, but that should be less of an issue due to the growing reporting power of Google AdWords. (more…)
Google Annotations: New Analytics Feature
Finally! [deep sigh of relief] I’ve been wanting this feature for years. Up until now, whenever I made a major change in AdWords, sent a marketing email, or experienced a unique spike or decline in website traffic, I made a note of it in my Outlook or Google calendar to track the event. Without those notes, all I saw were spikes in traffic. I then had to try and remember what significant event happened on that day which caused the traffic to change. As time goes on, it’s more and more difficult to remember what happened on a specific date.
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Continually improving your website.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
-Ivan Chermayeff, Chermayeff & Geismar
Graphic design at its heart is all about problem solving. Designers are given problems such as: “What’s the best way to advertise our show?” Or “How do we communicate to our customers that our product has been improved?” From these problems, it’s the designers job come up with the best solution to meet the customer’s needs.
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