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Posts Tagged ‘Google’

PPC Retargeting

Posted by Andy Wintheiser on July 16th, 2010 In Promote

Google PPC Retargeting

Let’s face it; people rarely take action on their first visit. Now this certainly isn’t a new revelation and it certainly isn’t something that’s going to change anytime soon. To make matters worse, this is an even bigger challenge for smaller retailers and lesser know brands and businesses.

For pay-per-click advertisers, this is becoming a larger and larger problem. With the cost per click sky rocketing and competition getting more and more aggressive, the once slam dunk tactic of pay-per-click marketing is starting to loose some of it glory. (more…)

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AdWords vs adCenter

Posted by Jordon Meyer on January 21st, 2010 In Promote

2 clicks vs 4088 clicks

Settle down. I know this sounds like the fight of the century, but it’s not that exciting. It’s about the workload difference when using Google AdWords Editor and Microsoft adCenter Desktop, for the same exact task. Microsoft took *4086 more clicks to do the same exact thing! I’m still in shock…and my clicking finger is absolutely exhausted. This is one of the many reasons that I dread using Microsoft / Bing paid search. They are years behind the Google AdWords user interface. (more…)

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Google.cn No Longer Censored

Posted by Jordon Meyer on January 12th, 2010 In General

Google announced today that they are no longer censoring its search engine in China. This is a monumental move towards giving Chinese citizens the right to search for all of the true information available in the world. The Chinese government currently censors a lot of information for many reasons. (more…)

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Et tu Google?

Posted by Scott Wintheiser on December 16th, 2009 In General

Google announced today that it’s getting into the URL shortening business with its own goo.gl.  Why? Google says they are doing it to protect the user. They will make sure the links aren’t pointing to malware or viruses. To me the real reason is obvious. Google will now be able to collect traffic information from beyond google.com or AdWords, helping them better determine which sites are relevant.

To start, the service will only be available within the Google toolbar and Feedburner, but is expected to be available to the public down the road.

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New Google Ad Layout

Posted by Jordon Meyer on November 10th, 2009 In Promote

Google has implemented a new ad layout that will change the lives of paid search advertisers. They are now inserting Google Shopping ads into the standard paid ad space. Google is shifting a great deal of their attention towards their shopping channel in order to compete with the rapidly growing Bing Cashback network. Shockingly, this update occurred without an official announcement.

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