Google Annotations: New Analytics Feature
Finally! [deep sigh of relief] I’ve been wanting this feature for years. Up until now, whenever I made a major change in AdWords, sent a marketing email, or experienced a unique spike or decline in website traffic, I made a note of it in my Outlook or Google calendar to track the event. Without those notes, all I saw were spikes in traffic. I then had to try and remember what significant event happened on that day which caused the traffic to change. As time goes on, it’s more and more difficult to remember what happened on a specific date.
Now, Google made a simple but priceless addition to their analytics platform. They added annotations! I can finally have all of my notes in the place they always should have been, in Google Analytics. Now I can simply click on a data point and add a note. If I sent an email, I add a note. If I added a valuable keyword to my AdWords campaign, I add a note. This even works for the multi-channel folks out there – when your catalog hits the streets, make a note in Google Analytics and watch that direct traffic go up.
Thank you for the new feature, Google!
I’m curious how the rest of you will use this new feature. Let me know (below).
New Analytics Feature
Expanded Annotations View
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