Author Archive
Google Annotations: New Analytics Feature
Finally! [deep sigh of relief] I’ve been wanting this feature for years. Up until now, whenever I made a major change in AdWords, sent a marketing email, or experienced a unique spike or decline in website traffic, I made a note of it in my Outlook or Google calendar to track the event. Without those notes, all I saw were spikes in traffic. I then had to try and remember what significant event happened on that day which caused the traffic to change. As time goes on, it’s more and more difficult to remember what happened on a specific date.
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Google.cn No Longer Censored
Google announced today that they are no longer censoring its search engine in China. This is a monumental move towards giving Chinese citizens the right to search for all of the true information available in the world. The Chinese government currently censors a lot of information for many reasons. (more…)
Lightburn's Top 9 iPhone Apps in 2009
67% of us at Lightburn own an iPhone. Here are the 9 iPhone apps that we couldn’t live without in 2009. (more…)
Create a Sitemap in 55 seconds!
I was in the middle of creating a sitemap for a client when I realized how ridiculously easy, yet essential the procedure was. If you happen to have a website without a sitemap, your pages will still be crawled, but usually at a slower rate. Speed is everything when it comes to information on the web. When you have a sitemap, the crawler easily reads the map and knows exactly which pages to index for the search engine. There’s no guarantee that all pages in the map will be indexed, but it does lend a helping hand to the crawler and speeds up the process. (more…)
New Google Ad Layout
Google has implemented a new ad layout that will change the lives of paid search advertisers. They are now inserting Google Shopping ads into the standard paid ad space. Google is shifting a great deal of their attention towards their shopping channel in order to compete with the rapidly growing Bing Cashback network. Shockingly, this update occurred without an official announcement.
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