Writing our FACES off.

Archive for January, 2010

AdWords vs adCenter

Posted by Jordon Meyer on January 21st, 2010 In Promote

2 clicks vs 4088 clicks

Settle down. I know this sounds like the fight of the century, but it’s not that exciting. It’s about the workload difference when using Google AdWords Editor and Microsoft adCenter Desktop, for the same exact task. Microsoft took *4086 more clicks to do the same exact thing! I’m still in shock…and my clicking finger is absolutely exhausted. This is one of the many reasons that I dread using Microsoft / Bing paid search. They are years behind the Google AdWords user interface. (more…)

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Google Annotations: New Analytics Feature

Posted by Jordon Meyer on January 15th, 2010 In Promote

Finally! [deep sigh of relief] I’ve been wanting this feature for years. Up until now, whenever I made a major change in AdWords, sent a marketing email, or experienced a unique spike or decline in website traffic, I made a note of it in my Outlook or Google calendar to track the event. Without those notes, all I saw were spikes in traffic. I then had to try and remember what significant event happened on that day which caused the traffic to change. As time goes on, it’s more and more difficult to remember what happened on a specific date.
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The Polar Plunge

Posted by Matt Latzke on January 13th, 2010 In General

Last month as our gift to you, we asked you to decide what chilling, frightening, or embarrassing thing Andy should do. We sent the email out on December 21st, and the next day there was already a clear winner: Polar bear diving had won by a landslide with a resounding 51% of the vote. Upon reception of the results, Andy humbly walked into the office and announced “I think I’m in trouble.” (more…)

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Google.cn No Longer Censored

Posted by Jordon Meyer on January 12th, 2010 In General

Google announced today that they are no longer censoring its search engine in China. This is a monumental move towards giving Chinese citizens the right to search for all of the true information available in the world. The Chinese government currently censors a lot of information for many reasons. (more…)

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Continually improving your website.

Posted by Matt Latzke on January 5th, 2010 In Design, General

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

-Ivan Chermayeff, Chermayeff & Geismar

Graphic design at its heart is all about problem solving. Designers are given problems such as: “What’s the best way to advertise our show?” Or “How do we communicate to our customers that our product has been improved?” From these problems, it’s the designers job come up with the best solution to meet the customer’s needs.
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