Writing our FACES off.

Archive for December, 2009

Lightburn's Top 9 iPhone Apps in 2009

67% of us at Lightburn own an iPhone. Here are the 9 iPhone apps that we couldn’t live without in 2009. (more…)

The Next Step in Email Deliverability

First there were content filters. Followed by the “spam” button. Now major ISPs are looking at a new way to determine whether your message hits inbox.

Engagement.

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Et tu Google?

Google announced today that it’s getting into the URL shortening business with its own goo.gl.  Why? Google says they are doing it to protect the user. They will make sure the links aren’t pointing to malware or viruses. To me the real reason is obvious. Google will now be able to collect traffic information from beyond google.com or AdWords, helping them better determine which sites are relevant.

To start, the service will only be available within the Google toolbar and Feedburner, but is expected to be available to the public down the road.

Create a Sitemap in 55 seconds!

I was in the middle of creating a sitemap for a client when I realized how ridiculously easy, yet essential the procedure was. If you happen to have a website without a sitemap, your pages will still be crawled, but usually at a slower rate. Speed is everything when it comes to information on the web. When you have a sitemap, the crawler easily reads the map and knows exactly which pages to index for the search engine. There’s no guarantee that all pages in the map will be indexed, but it does lend a helping hand to the crawler and speeds up the process. (more…)