Posted by Andy Wintheiser on July 16th, 2010 In Promote
Let’s face it; people rarely take action on their first visit. Now this certainly isn’t a new revelation and it certainly isn’t something that’s going to change anytime soon. To make matters worse, this is an even bigger challenge for smaller retailers and lesser know brands and businesses.
For pay-per-click advertisers, this is becoming a larger and larger problem. With the cost per click sky rocketing and competition getting more and more aggressive, the once slam dunk tactic of pay-per-click marketing is starting to loose some of it glory. Read the rest of this entry »
Posted by Jordon Meyer on May 25th, 2010 In General, Promote
(Photo from https://www.google.com)
Ouch! I just pinched myself to make sure I wasn’t dreaming.
This is a nightmare for web analysts and online marketers. Secure Google search means that we will no longer be able to see the referring information of a visitor to our website. That means no keyword information will be sent to web analytics reports! This isn’t only for Google Analytics, not even your $50,000 analytics software will be able to gather the data. Any traffic generated by SEO efforts from a SSL Google search will show up as direct traffic. It’s nearly impossible to measure the success of your marketing efforts if all SSL search traffic is recorded as direct traffic. I’m not sure if they strip out PPC data, but that should be less of an issue due to the growing reporting power of Google AdWords. Read the rest of this entry »
Posted by Matt Latzke on May 19th, 2010 In General, Promote
(Photo by Malone & Company)
A few days ago, Jordon and I made the 500+ mile trek from Milwaukee to Omaha, Nebraska. No, we didn’t go to try and get a glimpse of Warren Buffet, nor did we go for the steaks (although we did have some great steaks). We went to hear some of the greatest entrepreneurs and innovators on the web today speak about what drives them to do what they do so well. Why would we go to Omaha of all places for this? The second annual Big Omaha conference, of course.
So, what is Big Omaha? Truthfully, leading up to the event, both Jordon and I had a hard time describing what this event was and why we were so excited to go to it. I think that the Big Omaha website puts it best, so here it is, straight from the horse’s (or, I guess in this case, cow’s?) mouth:
This event brings together the region’s best and brightest to motivate, challenge, excite and connect with one another, and in turn raise the bar on the level of work we’re producing.
Read the rest of this entry »
Posted by Jordon Meyer on April 9th, 2010 In Promote
Finally, something of use from Yahoo! Search Marketing. After years of suffering through their online UI, Yahoo! delivered a useful and beautiful desktop application. Adobe Air makes this app work like you’re on top of a cloud; smooth transitions, nice rollovers, and attractive download screens. I actually don’t mind using Yahoo! Search Marketing any longer. I used to dread it. Read the rest of this entry »
Posted by Matt Latzke on March 18th, 2010 In Design, Develop
When it comes to browsing the web, few things are more frustrating than clicking on a link that you expect to go to another page, only to find yourself stuck in a PDF morass. Nothing breaks a user’s flow faster than a link behaving differently than how they expected.
As web designers and developers, it’s our responsibility to clearly label links so the user knows what is going to happen before they commit to anything. When you warn your user about what they’re about to do, they’ll feel more confident using your site. This in turn will give your site more credibility, and ultimately leads to a better overall user experience.
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