With nearly 1000 FourSquare checkins AJ Bombers (AJbombers.com) is dominating the social media game in Milwaukee. Milwaukee’s king of the burger has embraced and utilized social media like few others have, and they have received well-deserved recognition from The Wall Street Journal and CNN (1:02 into the video) because of it.
Aside from using FourSquare like a pro, they’ve got a huge following on Twitter. @AJBombers has more than 2100 followers, which is a respectable follower count for Milwaukee’s small market. The interesting stat about their Twitter usage is their use of @reply messages. According to TweetStats, 63% of Aj Bombers tweets are @replies, which is a very high percentage, and it could be off-putting to some potential followers. However, if you can cut through the heap of reply messages and actually follow them, you will be rewarded with a sense of being part of a community; and one of the best things they do is interact with the burger-loving community. Their customer engagement level is through the roof.
It’s a Tweet…It’s a Facebook Update…It’s Google Buzz!
Yes, it’s hot off of the Google presses and everyone is eating it up. Google Buzz is the best thing since…well, I don’t know. I used it for a few days to see if it added anything to my life. Google was trying to fill a void in my social media life that I didn’t know existed. The truth is, that void did not exist. Sorry, Buzz, I’m just not that into you. Read the rest of this entry »
2 clicks vs 4088 clicks
Settle down. I know this sounds like the fight of the century, but it’s not that exciting. It’s about the workload difference when using Google AdWords Editor and Microsoft adCenter Desktop, for the same exact task. Microsoft took *4086 more clicks to do the same exact thing! I’m still in shock…and my clicking finger is absolutely exhausted. This is one of the many reasons that I dread using Microsoft / Bing paid search. They are years behind the Google AdWords user interface. Read the rest of this entry »
Finally! [deep sigh of relief] I’ve been wanting this feature for years. Up until now, whenever I made a major change in AdWords, sent a marketing email, or experienced a unique spike or decline in website traffic, I made a note of it in my Outlook or Google calendar to track the event. Without those notes, all I saw were spikes in traffic. I then had to try and remember what significant event happened on that day which caused the traffic to change. As time goes on, it’s more and more difficult to remember what happened on a specific date.
Read the rest of this entry »
Last month as our gift to you, we asked you to decide what chilling, frightening, or embarrassing thing Andy should do. We sent the email out on December 21st, and the next day there was already a clear winner: Polar bear diving had won by a landslide with a resounding 51% of the vote. Upon reception of the results, Andy humbly walked into the office and announced “I think I’m in trouble.” Read the rest of this entry »
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