SEO - It’s not just content, frequency matters too.

When it comes to search engine optimization, there’s a lot of talk out there about the importance of having good, relevant content on your website. This is certainly true, but what people often overlook is the frequency in which that content is published. Often companies only publish new or updated content when they go through a major update or worse yet redesign their sites.

Now imagine for a second what would happen to the ratings of your local television station if they aired the same football game every week. Not just the same team, but the exact same game with the exact same outcome. The answer is pretty obvious, they would plummet, and TV viewers simply wouldn’t come back. Now think of search engines as viewers and your website as the program. What will happen when the search engine notices that it’s viewing the same thing, over and over ? Again, they’ll simply stop viewing your website on any regular basis.

The importance to this is that it’s critical to keep your site up-to-date and fresh. This gives search engines something new to view and index. It also provides you with the opportunity to continually optimize your existing content. The longer you have to wait for return search engine visits, the longer it will take to see noticeable improvements on your search optimization.

How to Wreck Your Google PageRank in just 90 days

There’s no doubt that search marketing is one of the hottest buzz words in marketing and web development today! It seems that everyone is in a crazed frenzy to improve their Google PageRank and natural search position. Who can blame them? I myself consider top Google and Yahoo search positions the Holy Grail of search marketing. Top rankings can drive thousands if not millions of visitors to your website. Who wouldn’t want that?
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AJAX: For a Squeaky Clean Internet

AJAX is a buzzword coined almost two years ago that stands for Asynchronous JavaScript and XML. Essentially it means that your browser (Explorer, Firefox, Safari, etc.) can communicate with a web site without reloading or refreshing the page. Technobabble aside, AJAX can make for some pretty cool features on your web site.
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Fix Your Clicks: 3 ways to fix your PPC budget and boost your ROI

1. Don’t forget the negative keywords

You’ve selected your keywords, set your bid price, and written your ad: Presto, you’re off and running with Pay per Click marketing. You sit back, kick your feet up, and grab your favorite beverage to watch the orders flood in. But you soon realize that your budget is being depleted at an astonishing rate and your new-found orders are barely enough to cover the costs.

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